Publicity to Prove
In PR its not just what you do but what you can document
In PR its not just what you do but what you can document
Public Relations is hard to document. Public Relations firms struggle to provide clients with meaningful gauges of time and effort invested. Through a Client Impression Report some firms provide clientle with an Excel spreadsheet of publicity reach.
A paste up is one of the most basic ways of documenting a client's received publicity. A paste up is in actuality a recreation of the media the client was featured in. These are several paste ups I created while at Susan Blond Inc.
A paste up is one of the most basic ways of documenting a client's received publicity. A paste up is in actuality a recreation of the media the client was featured in. These are several paste ups I created while at Susan Blond Inc.
